Sounds like they’re going for some serious flavor, and we wish them well on their venture as it leaves the ground and goes up into white, puffy clouds of smoke. It combines Nicaraguan and Dominican tobacco, a Sumatran binder, and an Ecuadorian Corojo wrapper. The first release from Freud cigars is the SuperEgo blend. It means something like unconditional love, and we hope that these high flying cigar men search deep in their hearts and find the care for their fans and tobacco that have made so many companies successful before them. “Agape” is an ancient Greek word that philosophers and theologians obsess over. The id, ego, and superego are names for the three parts of the human personality which are part of Sigmund Freuds psychoanalytic personality theory. The Freud cigars brand is owned by a company called Agape (pronounced ah-GAH-pay) Lifestyle, which aims to produce more than just cigars as time goes on. Casa de Montecristo is the retail operation that runs dozens of cigar shops across America, not the cigar maker producing Montecristos. One is a businessman (venture capitalist David Stadnyk) and the other is a longtime cigar man: Luis Torres, formerly the CEO of Casa de Montecristo and head of retail for Davidoff of Geneva. Instead, this company was launched by two partners. Naturally, this isn’t Freud’s own cigar company. These cigars are high-quality stogies that will be giving us quite a lot to think about in the coming years as this new brand grows. Superego The superego is the final part of the personality, emerging between the ages of 3 and 5, the phallic stage in Freud’s stages of psychosexual development. While he is remembered for insinuating that so much of what goes on inside the mind is sexual symbolism, history quotes him (perhaps apocryphally) as saying that “sometimes a cigar is just a cigar.”īut it doesn’t have to reduce the smoking experience to think of it that way.
The result is an exquisite medium-bodied cigar, with elements of cinnamon, toffee and cedarwood, and a dynamic profile that transforms throughout the smoking experience. We used that as our benchmark when crafting this blend. He’s right there with Winston Churchill, Castro, and a few other legends of the leaf. Freud said the SuperEgo strives for moral perfection. Among the most famous cigar smokers ever, the Austrian father of psychoanalysis, Sigmund Freud, ranks near the very top.
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